Is Your Website Costing You Sales?
You’ve worked long and hard to produce a viable sales funnel and drive traffic to your website. It would be a pity to watch everything go for naught by presenting these visitors a badly designed and disfunctional site. It’s very easy for a small business to fall into this trap, as most don’t possess the resources of a large IT department to set things right. However, there are ways you can make certain that your pages reward you with sales and conversions. Below are 7 tips to help make your site more likely to lead to sales and conversions.
7 Tips for improved website conversion
- Make sure your site is fresh – Google loves fresh content, and frankly so do your visitors. Having stale content populating your pages for a few years back is a sure ticket to poor search rankings and disinterested visitors.
- Lousy website navigation – Ensure that any visitor to your pages can navigate your website effortlessly and efficiently. Have a link to your home page from EVERY page. If you make it difficult to get around, they just won’t even try.
- Visually Boring – If the first things visitors to your pages see when they arrive are either long pages of text or a sea of banners, you are likely to lose them. White space is your friend as is careful use of imagery.
- No Mobile Version – Over half of all of all search traffic is now mobile. Enough said?
- Flash – There are two major issues with Flash. First Google has a difficult time reading it, so it can effect indexing of your pages, and it makes your pages load very slowly, which effects search ranking.
- Fix any broken links – This irritates visitors, and is a black mark with Google. Especially be sure to take down any links to old products or programs which are no longer available.
- Employ strong calls to action – One of the most egregious conversion killer is not requesting the action. Be sure to employ strong and frequent calls to action in your pages.
This brief list can get you going on the right track to improved sales and conversions, not to mention search rankings!