3 Easy Ways to Keep Visitors on Your Site Longer

3 Easy Steps to Help with Your Site’s Bounce Rate

You’ve just taken a look at your Google Analytics and are more than a little shocked to see that most traffic to your site are exiting within a couple of seconds. This is what’s called your bounce rate, and if you have one that’s around 50 percent, then you need to take some action.

Why is your bounce rate important?

First of all, Google is making the bounce rate a component of its search engine ranking algorithm, and a site that features a high bounce rate may have its pages driven down into oblivion. What’s worse, since everyone is leaving immediately after they get there, it’s likely that your site isn’t achieving what you’d like it to. There are cases when a high bounce rate is attributed to your site’s pages loading slowly, but assuming that’s not the case, we’re offering three tips to help you keep people from leaving your pages swiftly.

• Use video – The use of video or other multimedia content can make a dramatic difference in many different ways. First of all, video has shown to be a factor in not just reducing bounce rates, but also in boosting user engagement, increased traffic, (YouTube embeds help your rankings) and increased sales and preferred actions. The same content of some 1500 to 2000 words offered in a video, audio or slideshow will very often be viewed as a whole.
• Make better and more easily readable content – All too often content is posted onto a web page as one big blob. Do your best to split your content into shorter, more readable paragraphs, and use subheads, bullet points or lists to break up the dullness. Images help convey points as well, and are visually appealing to the eye.
• Have related content within your pages – It’s a good bet that you have content on your site that is more than a little related to what you’re posting. Be sure you link to any other content on your site that people may find interesting, and give them a terrific reason to stick around. For people with a WordPress blog, this is often as simple as using a Related Post plugin.