How to Use Twitter #Hashtags in Your Small Business
Know exactly what a #Hashtag is? If you’re not a social media maven, and especially Twitter, you might not have a clue what a #hashtag is. No need for that to be the case any more. A hashtag is a # paired with a word or phrase to perform a number of functions. Twitter users attach hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags can also be used in other social media platforms.
Some #Hashtags basic guidelines
Make sure the keyword you are using is not in use somewhere else, or you may be in for a huge surprise. This requires doing a little research (a search on Search.Twitter.com) to find out if that keyword would be a wise decision. Also, don’t use misleading #hashtags, even with seriously trending keywords. This will definitely NOT work in your favor. And most importantly, proofread before you create that #hashtag, lest you fall victim to your own hashtag.
4 Ways to market with #hashtags
- Keep them short and simple – Making your #hashtag brief and to the point is your best bet. Include a couple if need be, such as #apps and #smallbiz, but avoid stringing together a half dozen: it just looks like you don’t know what you want to say.
- Make them #hashtags to remember – Remarkable #hashtags are much more likely to be shared widely. Give consideration to this and you just may get your wish and have it go viral.
- Use them on multiple social media channels – A #hashtag isn’t much use if it’s not shared. Although started on Twitter, #hashtags are now employed across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This assists to instill the #hashtag into the minds of their audience.
- Make use of keywords – If possible, work in your brand or major keywords. This isn’t always feasible, so choose judiciously.
Creating and using memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Try it out today!