How to Hook Your Customers for Life!
If you’re trying to find new ways to increase your revenues, then you need look no further than your existing customer base! You’d be hard pressed to find a better method to promote your company than through the words and actions of your current and former customers extolling your virtues! And you know what, most of the time it won’t cost you a dime!
So let’s start tapping this extremely profitable vein. We’ve put together five tips to turn this into a reality in your business.
- Strive to be outstanding – If your business isn’t trying to be flat out memorable in all you do, it’s going to be tough to create raving fans. You can find ordinary businesses everywhere you look; it’s your job to go that one step further, give that extra effort, and give them a reason to tout your business. What’s nice though is that this will pay off exponentially!
- Connect with social media – Make sure you’re connecting with your customers using social media. Very often companies will set up social channels, and then ignore them, often at their peril, as these can be conduits to problems, opportunities and relationships. Your customers use them, to be sure, if they have a problem with you, so be sure to get ahead of this.
- Deal with problems proactively – If you do have a problem, addressing it quickly, professionally and generously is far and away the best way to score some points with not only the customer in question, but all those who should view or find out about this, often through the customers themselves, whether positive or negative!
- Ask for reviews – Unquestionably the best place to generate great buzz about your products and services is through the stories and reviews of your current and former buyers. Be sure to encourage satisfied customers to post reviews, both on the site and also on merchant review sites like Yelp. This can help immeasurably, and over 90 percent of people look for reviews before shopping.
- Treat your customers like you want to be treated – only better! – Developing a relationship with your customers, where you regularly communicate with them by asking opinions and offering free advice, is the foundation for fostering the kind of goodwill it takes to get them to become a raving fan of your brand. Get enough of them shouting your virtues on the rooftops, and your problems are over!