Get Some Laughs and Some Sales at the Same Time!
The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some adventerous wallpaper company hasn’t used this is beyond me, however it does go to underscore the reality that humor sells. Humor effectively disarms people, often by getting them to see your point in a way they hadn’t thought about before, and initiates rapport that you may have had a tough time creating some using your latest PowerPoint filed with facts. Art Linkletter told us that laughter is the best medicine, and he was spot on. It could be the cure for what ails your company as well! Let’s check out 4 ways to use humor in your small business marketing.
4 great ways to use humor in your marketing!
Take advantage of pop culture – This is a generation which has mostly left the evening news in favor of the likes of Jon Stewart, Steven Colbert and the other night time mavens who have crafted careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t be afraid to use your share when you can find a way to make it humorous. Getting your audience smiling and in a good spirits right off the bat can go quite some distance toward helping build rapport with them.
Make a funny video – Portraying your products or services in a humorous light will get people eager for your videos wondering what you will do next. Making these doesn’t really need to be a major production either, quite a few shoot them on their smartphones, that is by far enough camera. Another good tactic here is to use animated videos with services like GoAnimate or Xtranormal easy to use apps to make your videos quickly.
Create funny memes – Who hasn’t come across these on Facebook and other social sites? Incorporating this concept with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for outrageous traffic numbers.
Connect with humor in your content – Don’t be scared to be a bit quirky or scandalous in your content. People connect with humor as it is a shared experience. We’ve all been there, and humor is an excellent way to engage on a level deeper than your average marketing message!