You probably think it’s enough to be part of social media in the slightest, but let me be the one to tell you: there are some grievous errors you might be making with your social media marketing that will not only cost you followers, but hurt your brand long term.
Social media is amazing in its ability to extend your reach far beyond what you might generate on your own, but that’s also the same way it can hurt you. Let’s take a look at 5 mistakes you could be making that will hurt.
5 Social media marketing mistakes to avoid
- Not enough visuals – Let’s face it, we love visual content. Whether it’s a video, image or infographic, visuals are apt to engage your audience in so many more ways, and for the better at the same time. Plus understand that it often doesn’t even have to be your own content you’re sharing; although you should not make it a habit to post only others visuals.
- Selling too much – No one wants to be constantly sold to, and please don’t treat your social followers this way. They will quickly leave, leaving you with no one to talk to!
- Deleting negative entries – If you are seen to be excising any negative comment from your pages, it will quickly come back to haunt you. People will wonder if what is being said about your company is true, and you’ve just thrown out a great opportunity to shine through providing exemplary customer service.
- Buying likes and followers – This seems like a great idea, but actually, those thousands of followers you purchased for $5 don’t give a hoot about you, and there is nothing more damning than visiting a page with thousands of followers and absolutely no other engagement. Oops.
- LikeBait – Similarly, crafting controversial or enticing headlines to generate tons of likes and shares, while sharing little of real value other than a cleverly worded headline is a sure way to send readers scampering for the exit. So much so, that recently Facebook announced they are instituting a change in their algorithm to curb this.