Words matter, and nowhere is that more evident than when it comes to the words you choose to close your sales with. Very often a single word or phrase will kill the deal, and you’re left holding the bag. (Literally!) The words we select to create our sales messages have to create a mindset that […]
You know the drill: you opt-in to someone’s mailing list, and soon you receive a confirmation email from them, welcoming you to the list, newsletter or whatever you just opted in for. The fact that we are expecting these emails is a major reason why they are usually opened. But how does the sender craft […]
Every one of us want our web pages to rank well, and often times we think that just posting a wealth of great content should do the trick, but we’re here to tell you that there is a little more to the recipe than just adding words and images. Google loves to reward pages that […]
If your business is like many others these days, chances are you are creating visual content at an astounding rate. The question that will soon arise, if it hasn’t already, is how to manage these visual assets? The reasons for having a workable visual content strategy are rooted mainly in time-savings and asset protection. How […]
Everyone loves free, except for the people who must pay for it. This is the unwritten truth that hides behind any “free” marketing method or campaign. There is normally, though not always, a real cost in terms of time and expense. So when you’re tempted to offer something for free, make sure and count the […]
LinkedIn has become a social media powerhouse among professional and business people. The days of it being merely a place to dump your resume are long over, as LinkedIn now drives four times as many visitors to your home page as Facebook and Twitter combined. Not just that, newer initiatives on the site like the […]
It has probably come to your attention that headlines really matter. We rely on them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, or even an infographic. Your headline could well be the most important part of your content, as it […]
It has probably come to your attention that headlines really do matter. We rely on them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, or even an infographic. Your headline could well be the most crucial part of your content, as […]
Facebook is a tremendous platform for business, despite what you might have been told. Even though many would have it continue being the world’s largest kitten and baby photo repository, it has definite uses for business, and smart marketers are making very substantial gains by utilizing Facebook. There are however, some ways to be smart […]
Google Hangouts were created to take advantage of the best of both video and social media, by creating a platform where you and your audience can interact and educate. Unlike most traditional webinar platforms it delivers the advantage of being near immediate, very interactive, widely accessible and best of all free. Hangouts are easy to […]
