Local search had been spared much volatility following the Hummingbird update last fall, but that’s all changed now with the Pigeon update. Aimed at bettering local search results and tying local results more closely to standard web ranking signals, Pigeon is still being measured as to its effects on local sites. Many of the more […]
It’s hard enough making sure you are fitting enough time into your day to make your social media efforts happen. It’s a tragedy if all of that effort is wasted! After wracking your brain to think of thoughtful and useful posts for your Facebook, Twitter, LinkedIn and Google+ account or whatever combination you happen to […]
One of the fastest growing segments of content marketing is something called visual marketing. Essentially this involves utilizing and optimizing images within content and as content, and then making the most of the enormous reach and viral nature of social media to spread this content far and wide. The reasons behind why this works so […]
Choosing a social media tool set to handle the massive tasks before you is almost as bad as the problem it’s attempting to fix. How to decipher which of these tools are really necessary, and what they can do for you can be difficult. Yet we’re going to try to help you do just that, […]
Why Yelp Still Matters You may very well be of the opinion that Yelp is now old school, and that it’s not relevant any longer. You would be wrong. If you have a local business, Yelp is more important than ever before for the reputation and marketing of your business, and in case you don’t […]
Use Google Business Photos to Showcase Your Business! A new way to make your Google+ Local listings differentiate themselves from the crowd has recently been introduced, and it’s called Google Business Photos. It is a series of photos of your place of business, done in a panoramic style and placed on your search, Google+ page, […]
Tips for Keeping Track of Your Social Media Channels Social media is a marvelous tool. It can enable you to reach many thousands of people with the click of a mouse. It could also be a tsunami of bad news in the event you fail to monitor your social channels on a daily basis. Ensuring […]
How to Hook Your Customers for Life! If you’re trying to find new ways to increase your revenues, then you need look no further than your existing customer base! You’d be hard pressed to find a better method to promote your company than through the words and actions of your current and former customers extolling […]
Is Your Website Costing You Sales? You’ve worked long and hard to produce a viable sales funnel and drive traffic to your website. It would be a pity to watch everything go for naught by presenting these visitors a badly designed and disfunctional site. It’s very easy for a small business to fall into this […]
Dropbox has a new goal: It wants to be your go-to site for distributing and keeping photos. And, as TechCrunch writer Matthew Panzarino says in a recent story, a new app gets Dropbox even closer to that prize. Dropbox apps for the Mac now automatically find, upload and prepare links to screenshots that you generate […]
