Google Hangouts were created to take advantage of the best of both video and social media, by creating a platform where you and your audience can interact and educate. Unlike most traditional webinar platforms it delivers the advantage of being near immediate, very interactive, widely accessible and best of all free.
Hangouts are easy to conduct, and once done they are immediately loaded to your YouTube Channel, allowing a seamless transition for you to market with it.
If you haven’t already thought about using Google Hangouts for your business, here are 3 reasons why you should.
3 Great Reasons to Incorporate Google Hangouts into your Business
Another choice for webinars – Using webinars in your small business might be cost-prohibitive, especially if you are using a state of the art platform like GoToWebinar, which can cost you over $500 if you’ve got a decent sized audience. Hangouts, alternatively, are free to run and most of the heavy lifting is done for you, including the recording and rendering of the video. This can make it really easy to use Hangouts for webinars on the fly, customer service tutorials plus more.
Give a glimpse into your business – Hangouts can be an easy way to show off your latest products, introduce new services, and give a look inside your business. Using hangouts for instruction and customer service are excellent ways to increase your brand authority and give customers top-notch service. This is especially valid if you use social media in partnership with Hangouts to widen your reach.
Engagement and fast service – Hangouts are really good for engaging with your audience, especially a small one. Being virtually face to face with your audience is invaluable, and has a great many benefits with regards to your efforts to brand yourself in your chosen market. Hangouts also make it possible to be a participant in what is becoming known as Agile marketing, that is, the ability to quickly respond to trends and market events with answers and solutions. This type of ability on your part will resonate wide within your market.