Make Your Facebook Page Come to Life
If you’re pondering ways to transform your Facebook page, I’d like to provide you with eight solid techniques for fast improvement that won’t cost anything but some time. These tips will not only enable you to optimize for Facebook and Google search better, but will also lay the basis for better social interaction, and that is where the money is these days.
- Commit to Facebook – Facebook requires some effort, and a bit of time. Many marketers who have generated a Facebook page for their business soon abandon it, which also makes a statement about their company. Develop a rock-solid commitment to post updates and content regularly, and to build relationships with those people who are following you. Otherwise, it’s a waste of time.
- Lose the Facebook-generated URL – Make sure to get a custom URL for your Facebook page. This will help greatly with search engine optimization (SEO) or for anyone looking for you.
- Don’t Repeat Your Tweets – Twitter is awesome, but don’t make us live through things twice. Be unique with what you post on your Facebook page. Your added effort will be rewarded.
- Keep Updates Short and Sweet – Like it or not, people are into short nowadays. There is a place and time for longer material, but generally aim to keep your posts short – 150 characters or less.
- Deliver Awesome Content – Creating lots of great content that others can use and are talking about and sharing will always be the main goal here.
- Engage with Your Audience – Encourage interaction, post great photos and shareable content, hold contests, ask questions, anything to get the conversation going!
- Be Responsive – Take complaints seriously, and be proactive responding to anyone who asks questions. You’ll be able to head off a lot of issues this way.
- Post Photos – According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only updates, respectively.
Using these tips will give you a great jump start toward making your Facebook page a topic of conversation!