Utilizing the New Facebook Graph Search
The latest in a never-ending stream of Facebook rollouts is now with us, and it’s called Facebook Graph Search. It is Facebook’s newest entry in the search game, and it appears that they’ve actually found a new and different vein. Still in Beta, Facebook Graph Search might not yet be accessible for you, (still limited to the US, and there’s a waiting list) but it is expected to rollout this summer. And so now is the time to start to learn how this can help your business.
Facebook Graph search – What is it?
Facebook Graph Search is a search model where you are served up results based not on any keyword you entered, but rather results determined by your social spheres. For instance, your search will reveal people who share your interests, photos and videos they’ve liked, and connections you share. These results are unique to you as they’re determined by you and your friend’s interests.
How can you use Graph search in your marketing?
One of the primary benefits here seems to be that Graph Search will reward those people who are making a genuine effort with their social media, engaging and reaching their fans and followers. Facebook is mum concerning the aspects of the actual search algorithm, but suffice it to say that it will do a lot towards weeding out pages that are trying to game the system. Fake Likes and fans coming from strange locations out of your common spheres, will be viewed with some skepticism.
Rather, this appears that it is going to significantly benefit businesses making a real attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:
- Make sure your Facebook page profile is totally filled out with your information, so that users can locate and make contact with you.
- Make certain to engage, not sell your visitors.
- Be mindful of what is posted online, especially on Facebook itself, as this may come back to embarrass your business greatly!