Are You Making These Costly Social Media Marketing Mistakes?
Social media is a ripe ground for making connections, as well as for offending and making enemies. Knowing what you shouldn’t do when it comes to social media is nearly as vital as knowing what you should be doing. Here are several social media mistakes to avoid like the plague!
Jokes in poor taste – It should be obvious, but you really need to put on your thinking cap before you tweet, update or post. And above all, don’t try and take advantage of someone else’s misfortune as a way to promote your products or services. While a celebrity death or embarrassment might appear to be easy pickings for trending traffic, you may end up alienating more people than you attract!
Offending your customers – Right there with poor taste humor is the inclination to state your preferences, political, social or otherwise, that may or may not agree with those of your clients and customers. Use your head! Don’t share anything with the public that could cause offense or be misconstrued, or you’ll pay big for this transgression.
Not making business only accounts – An account solely dedicated to your business has not only a much better chance of being found in the search engine results, it projects an altogether more professional image for your business.
Not using social media buttons on your site – These are so simple to make use of, and available for all social media platforms. You’re basically throwing traffic away if you don’t utilize these simple tools to increase your reach by making them accessible for your homepage and all the content you create. This is very easy to do.
Not using the links from your social sites – Facebook, Twitter, YouTube, LinkedIn, and Google all allow you to link back to your website from your profile page, as well as from posts. This is an great way to obtain some easy, authoritative links that will help others find you as well.