It’s hard enough making sure you are fitting enough time into your day to make your social media efforts happen. It’s a tragedy if all of that effort is wasted!
After wracking your brain to think of thoughtful and useful posts for your Facebook, Twitter, LinkedIn and Google+ account or whatever combination you happen to use, if no one is moved to click on the links you’ve placed in those posts it’s simply not worth the time.
So now what, should you junk it all? Absolutely not, instead use the following 3 tips to goose your social media audience into clicking on your links and heading where you want them to go!
3 Ways to get more clicks from your social media posts
Ask for the click and share – First and foremost, the easiest way to get more clicks from your social media posts is to simply ask for them. Carefully compose your calls to action so that there’s no doubt what you want and need them to do. This goes for sharing, too. Subconsciously, if you make the suggestions they’ll be far more likely to act upon it.
Give them something to look at – Nowadays all of us love to watch videos, look at images, pore over infographics and otherwise engage visually. Often you can kill two birds with one stone with just the promise of a video or infographic that can be had for a click, which gets you both what you want.
What’s in it for me? – People need a compelling reason to click through. This is when you can make the decision easy for them by offering a valuable bribe that practically guarantees the click. The only way this doesn’t work is if your call to action is weak or nonexistent, or you don’t deliver real, relevant value. There’s nothing that will draw the wrath of a reader faster than a marketer who is attempting to deceive, so be sure the bribe matches their interests.