Every one of us want our web pages to rank well, and often times we think that just posting a wealth of great content should do the trick, but we’re here to tell you that there is a little more to the recipe than just adding words and images.
Google loves to reward pages that are technically done well with high rankings, as they feel as though while you may have great content, if your user experience is less than wonderful, they’ll say no thank you and look elsewhere.
So how can you satisfy the technicians at Google and get them to rank your pages better? Let’s check out 5 tips you can use to ensure that your pages are Google-friendly and provide the best user experience you can deliver.
5 Ways to optimize your web pages technically
How fast does your page load? – Since we have an attention span measuring less than your goldfish, you can see why this could be important. People don’t want to wait for anything, and you can have the best content ever created yet if your page takes an eon to load, they’re gone! Google knows this, and rewards pages that load quickly.
Good internal link plan – Google will favor your page if you are using an intelligent and useful internal link scheme. In addition to helping to pass Pagerank, the main reason for linking to relevant pages you own or authority pages you don’t is to optimize the user experience for your visitors.
Clean up your Schema – Schema.org is the agreed upon Web language for search engines to best understand what your pages are all about. Your webmaster can help you ensure that your pages are Schema compliant.
Employ expected HTML – The traditional HTML elements that are used to determine what your pages are saying should be in place. Examples of these would be items like H1-4 tags, image alt tags, site descriptions and a few others.
Keywords you wish to rank for – This is your opportunity to tell Google in no uncertain terms what your page is about, and hopefully be ranked for these terms. You’ll have to make sure they are found in all the places Google is looking for them, such as title tags, titles, description, the body of your content and links.