How to Use LinkedIn Business Pages Like a Pro
It was bound to happen: LinkedIn has developed from what was just a job board for business professionals, to a full-fledged substitute for Facebook and Google pages. People are actively sharing content and sharing resources, making ‘connections” that are proving to be very helpful in their business. LinkedIn now boasts over 3 million company pages as well as some 225 million members, making it the internets’ top business professional network.
How your small business can use LinkedIn
There are plenty of ways creating a business page on LinkedIn can help your brand. Let’s examine a handful.
- LinkedIn profiles and optimization – Optimizing your company page with brand specific keywords and content is vital for your profile page as well as any targeted pages, where you can display your wares. The LinkedIn audience is extremely sophisticated from a business standpoint, and your company profile is one place where you need to display your strengths. Also, be aware that profiles will show up in organic Google search, so it’s a virtual business card too.
- LinkedIn search is growing – Since these posts on LinkedIn will appear both in a LinkedIn search along with Google, you’ll wish to be consistent with any keywords you wish to rank for. New ways LinkedIn is enhancing search is thru the ability for LinkedIn admins to post as your brand, instead of as a single person. Other new tools include recent acquisition SlideShare, LinkedIn Influencers and Sponsored Updates, proving LinkedIn’s newfound commitment to search.
- Create epic content – Making certain that you are posting your best with regards to content is a must on LinkedIn. This can take many forms from your home page, product pages and videos.
- Link to your other social media channels – Currently just a third of the top 100 LinkedIn company pages link to their social profiles from LinkedIn. This is a must, because it will enhance your Google rankings at the same time.
LinkedIn has grown into far more than a job board. Discover how it will help your small business today!