What the Real Deal About Google+?
Has Google+ become an afterthought in your social media marketing plan? When was the last time you even took a look over there? You may be questioning if Google+ is now or ever will be a viable tool for your business. You’re not alone because many are still divided as to whether to even spend any time or effort on Google+.
Why we feel it’s worthwhile now and in the future!
It’s being shared that Google+ is now outpacing Twitter. Although this in no way “feels” true, it quite possibly is. The proliferation of Gmail and the simplicity of having Google’s entire suite of web services displayed the same time has probably sealed the deal. Not just that, but since Google Plus Local Listings already incorporates such small business services as Zagat, StreetView and Google+ User ratings, it has effectively replaced Yelp.
The growth of Google Hangouts, for example, has a direct effect on where Google+ is headed as well. The cabability to use a Hangout, instead of say Skype, to do any sort of video conferencing, is a tremendous advantage. While it’s true that in its infancy Hangouts is a little clunky and difficult to grasp, once you do, it’s miles ahead of the competition. Merely the capability to have your Hangout automatically recorded and uploaded to YouTube is sufficient to swing the scales in their favor.
So how are businesses using Google+?
There are tons of ways to make use of Google+ in your small business. A few would include:
- Building networks with Google+ Circles
- Use #hashtags to allow posts appear in Google search
- Be sure and Link Google+ to your blog or site, and reap the Google Authorship benefit in the search pages
- Do live video chat with Google Hangouts
- Use tags in Google+ to reach out to people directly
To experience a wonderfully comprehensive compilation of strategies and infographic for Google+, see this article on Copyblogger. Google+ might not feel like it’s worth the effort just yet, but we feel as though it is both in the present and future!