Do you have the constant feeling that your business’ website is turning off your customers? Maybe your site is hard to find, with a domain address that doesn’t make sense. Maybe your customers can’t immediately tell what your business sells when they log onto the site. Maybe they can’t find your contact info or your list of goods and services. Whatever the reason, your business website isn’t doing its job.
The essentials
Fortunately, Entrepreneur Magazine recently provided tips to business owners struggling with their Websites. The magazine’s advice? Keep your business site simple, easy to find and straightforward to navigate. If you do this, your website will become a tool for generating business, not driving it away. The magazine’s first suggestion? Be sure your website immediately tells visitors what your business is and just what it does. You don’t want visitors to have to research your site to determine exactly what services you provide.
Easy to find
Entrepreneur next recommends that you don’t make your site hard to find. This can be done by choosing a domain name that makes sense. If your business is Sue’s Beauty Shop, try for the url www.suesbeautyshop.com. If you have to turn to www.clippersue.com, you might find that your potential customers can’t find your site. To make your domain name easy to remember, don’t use dashes or numbers in it.
A clear guide
Finally, don’t confuse your visitors once they arrive at your business website. Entrepreneur states that your home page should include clear links to your site’s sections. And you need to include a site map that users can count on to find your site’s most important pages.