Do you have the nagging feeling that your business’ website is turning off your customers? Maybe your site is difficult to find, with a domain address that doesn’t make sense. Maybe your customers can’t immediately tell what your business sells when they log onto the site. Maybe they can’t find your contact information or your list of products or services. Whatever the reason, your business website isn’t doing its job.
The essentials
Fortunately, Entrepreneur Magazine recently ran a feature story outlining the essential elements that every business website needs. Stick to the magazine’s tips, and you’ll be certain that your business’ website isn’t costing you customers. For instance, Entrepreneur says that your website ought to include a clear description of what your business is, exactly what it does and who it services. As the story says, you need to sum up your services on the homepage, where every visitor can quickly view them.
Easy to find
A good business website ought to be easy to find, too. This simply means selecting a domain name that’s easy to remember and intuitive. For example, if your company name is Steve’s Landscaping, your website address needs to be something like steveslandscaping.com. You may like the domain name GreenerGrass.com. Nevertheless the chances are that customers won’t be able to find your company website if they don’t already know your online address. The magazine also suggests utilizing the .com extension – which is the one that everybody is familiar with – and to avoid including dashes or numbers in your Web address.
A clear map
Finally, don’t confuse these potential customers once they reach your business website. Entrepreneur says that your home page needs to include clear links to your site’s sections. And you need to include a site map that users can count on to find your site’s most important pages.