It’s one thing to have a lot of followers on your company’s Twitter account. But the goal is retweets, mentions and other benefits. If you’re not getting these, what’s the point of having those followers? Fortunately, the Small Business Trends Web site recently ran an article providing clues as to how small businesses can get more from their Twitter followers.
Know Those Followers
The key, according to Small Business Trends, is for businesses to learn whatever possible about their Twitter followers. Luckily for us, as the story points out, there are plenty of programs — BirdSong, KnowYourFollowers and SalesForce Marketing Cloud — that provide business owners with valuable information about their Twitter followers.
What They Tell You
This software analyzes your Twitter followers to provide you with tons of valuable information: They can tell you where your followers live, where they work, what other Twitter accounts they follow as well as how old they are. Knowing this info can help you create a Twitter account that more accurately addresses their needs and wants.
Why This Matters
And such a Twitter account might just inspire your followers to become more engaged with your business. Perhaps you can inspire them to purchase products by providing weekly deals. Maybe you can get them to bring their family and friends to your business by offering them special gifts for such personal recommendations.