Microsoft and Apple have long been rivals. Now Microsoft is going after consumers who have already purchased iPhones, offering them a $200 trade-in if they bring gently used iPhone 4S or iPhone 5 phones to a Microsoft store, according to a recent story by CJ Arlotta for MSPmentor.
Will it work?
According to Arlotta’s column, consumers who bring in an old iPhone 4S or iPhone 5 to a Microsoft store will receive a gift card worth $200. Consumers can then use the cards like cash at the store, buying whatever items they’d like.
A similar move
Not surprisingly, this isn’t the first time Microsoft has invited Apple customers to trade-in their gently used hardware. Microsoft earlier offered consumers a similar $200 trade-in offer for turning in gently used iPad devices. These customers also received a $200 gift card that they could use at Microsoft stores.
The fine print
The deal does have some limitations. Arlotta writes that it’s not unlimited. The offer expires Nov. 3. Secondly, the phones turned in can’t be password-protected. Finally, Microsoft prefers – but doesn’t require – that the devices include their power cords.