How to Incorporate YouTube into Your Business
YouTube is now the second largest search engine worldwide, and by far the most flexible. You can embed YouTube videos easily and quickly nearly anywhere, and multiply your marketing efforts with relative ease. Furthermore, employing YouTube marketing in your business is a very cost-effective way to drive traffic and sales. You’ve heard the stats touting YouTube as the giant it is, and the reasons you really need to use it in your business. Even so, it’s not always obvious precisely how to go about that.
That being said let’s look a 7 easy ways to incorporate YouTube into your business.
- Create videos of your products and services – Here’s your chance to show your stuff in action. Work to make these videos fun, and not overly technical. Emphasize what benefits they can give to the buyers.
- Drive lots of traffic – Videos can drive LOTS of traffic! Make sure you properly optimize your YouTube videos, and learn the specifics of what it requires to rank them well. Just so you know, it’s much easier to rank a video than it is a web page. Something to think about.
- Create a dedicated YouTube channel for your brand – Creating a specific YouTube channel for your business can help in many ways, particularly in Google rankings. YouTube is also a social network, so you would be wise to keep watch over any comments that pop up on your videos and channel.
- Put a face on your business – Letting people meet you and some of your staff via video is a fantastic way to build trust.
- Create tip videos – Use this platform to generate legions of views and viewers by creating tip videos that display your expertise in helpful ways your people are looking for.
- Link to your videos with social media – These days it’s very important to link our properties together, in order to create not only better search rankings, but also social media traffic. Make sure you include links on your social media sites!
- Use customer testimonials – An excellent way to showcase both your customers, (who’ll become raving fans!) and provide social proof about your products and services.