Microsoft’s entry to the tablet market, the Surface, has failed to catch the imagination of consumers. Now Microsoft has returned with a reworked tablet, the Surface 2. Unfortunately, according to reviewer Jon Phillips of PCWorld, Microsoft hasn’t done enough to make the Surface 2 tablet a real player.
Sluggish sales
Surface tablet sales have always been sluggish. It’s no mystery why. The tablet market is jampacked. Consumers can choose from innovative products from companies such as Google, Microsoft and Samsung. The Surface 2 from Microsoft doesn’t jump out among this competition.
Timid
According to Phillips, Microsoft hasn’t done anything to make the Surface 2 more appealing customers. He writes that the Surface 2 is classy looking. But there isn’t enough new to provide the Surface 2 a real identity. Phillips says that the Surface tablet line feels more like a hobby for Microsoft than a important business.
What’s new?
The Surface 2 is faster than the original. Its kickstand is more robust. Unfortunately, the tablet still only supports the apps in the Windows store, and these apps aren’t that many or exciting, according to Phillips. There simply aren’t enough changes here to get over the fact that the Surface 2 is a fairly bland entry into the tablet lineup.