You want your business to soar in 2014. To do this, you must make smart investments in technology. It’s not easy for small businesses to succeed in today’s demanding environment. Tech, though, can offer you an advantage over other businesses. The right technology can make your employees more productive and efficient. SmallBusinessComputing.com recently looked forward at 2014 and what the site thinks are the most important small business tech trends for the future. If you’re contemplating new technology investments in 2014 for your business, the website’s predictions just might help you make the right decisions for your business.
Betting on the cloud
According to SmallBusinessComputing, the cloud becomes even more important to small businesses this year. This is something that your business ought to explore. You could save serious money by storing your company’s software and programs in the cloud rather than on your machine’s hard drives. You can also make your company more secure, making it less likely that a hacker will obtain access to your company’s important data.
Using big data
As SmallBusinessComputing.com writes, large companies have long relied on big data to better understand their consumers. Small businesses, though, can begin to use big data analysis, as well, according to SmallBusinessComputing.com. As the website affirms, a growing number of small business owners in 2014 will start analyzing large data sets to offer better service to their customers. If you would like your business to thrive this year, you need to do a better job of analyzing your customers’ spending habits.
The end of desktops?
Small business owners have to save as much money as they can. One way? It’s time to get rid of the desktop computer. Most employees these days can do their work on smaller mobile devices or laptops. There’s no reason, then, for small businesses to place a desktop computer on the desk of each and every employee. SmallBusinessComputing.com anticipates that more businesses will adopt this strategy in 2014.