Tablets have given a big boost to retailers. All things considered these devices, which have become mini computers you can fit in your hand, are huge business. Forbes columnist Ethan Gach writes that Walmart sold in excess of 1.4 million tablets during its Black Friday sale in November. But Gach also noted one more surprising beneficiary of tablet sales: the makers of comic books.
Spider-Man on your tablet
The big comics publishers – Marvel and DC – along with smaller companies have, after some initial reluctance, adopted the digital publishing of their books, Gach writes. That’s smart. Reading comics on a tablet is truly a pleasurable experience. Comics and tablets, in fact, look like a match made for one another. And comics publishers can’t afford to turn away any prospective revenue streams.
Comixology on the rise
Gach has a close look at Comixology, an online retailer of comics. The business has thrived by offering numerous types of comics online, that readers can access on tablets as well as their laptops. As outlined by Gach, Comixology reached more than 200 million comic downloads earlier this year. That’s a nice accomplishment.
More readers?
Comixology operates in the digital arena. Which means that it can offer a greater variety of comics than your average comic-book shop. Brick-and-mortar retailers face limited space. Digital sellers like Comixology don’t. They, then, can offer more obscure titles, benefitting the comics industry in general. And for fans? Digital comics are a great way for them to read most any title they would like.