Is your small business concentrating on quality or quantity? It’s a significant question, and one that ITWorld writer Matthew Mombrea does a good job of addressing in a recent column. As Mombrea writes, both quality — producing high-end services or products — and quantity — making as many products or services as you can — can make you money. But what ought to be your priority?
Quality
As Mombrea writes, not all products differ much in quality levels. He points to bottled water. But there are many businesses that must offer the highest-quality products possible to gain the trust of customers. These businesses, Mombrea writes, must focus first on quality and only after that boosting quantity.
What Happened To Quality?
According to Mombrea, many consumers — and rightly so — consider quality to be at an all-time low as compared to the prices they are paying for goods and services.
Your Task
Businesses, then, that focus on quality over quantity will be more likely to win devoted consumers, Mombrea writes. In a world in which quality is in unfortunately low supply, businesses can set themselves apart by offering the highest-quality products and services available.