It has probably come to your attention that headlines really do matter. We rely on them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, or even an infographic. Your headline could well be the most crucial part of your content, as it frequently determines whether anyone goes any further. This is certainly true when it comes to email, and advertising. Learning to craft a winning headline is a task that you simply must excel at for your business.
7 tips you can use to write better headlines
- Use numbers and lists – People love getting useful posts and emails listing valuable and useful information they want. Moreover if this list is a numbered list, you’ll be stunned at how much more attention you’ll get.
- Hit their pain points – Hitting on the pain points your readers experience will help gain their trust, and they will be more open to any solutions you have to offer.
- Be a bit controversial – Be bold. State your opinions, push the edge of the envelope. Once you got their attention, you can show how brilliant you are, but for now, be daring.
- Don’t be afraid to ask questions – These questions are frequently the same ones they are asking, and you can be the one to deliver a solution.
- Mind the 55 character limit – Two practical reasons for this and these are that this length will safely show in the Google search results and also your email subject line. Wouldn’t it be sad if your headline got cut off?
- Test! – You’ll never know how well your headlines do if you don’t test them. This serves a very useful purpose, as a single percent increase can often mean significant dollars and otherwise good results.
- Deliver value – Above all indicate in your headlines the amount of value they can receive. Don’t over-promise, but don’t be shy about extolling what you have to offer!
Remember that the goal of your headlines is always to get the reader to the next step, whether that be reading the post, opening an email or clicking on your ad!