Do You Know Who’s Following You?
Knowing who your followers are helps make the difference in whether or not social media is a profitable venture of a humongous time-suck. We may have thousands of followers and fans, but if we aren’t conscious of what they are interested in, or what facets of our business they find appealing, we frequently learn that the response we get is something less than thrilling. Since we understand we should match message to market, let’s see how we can learn about the like and dislikes of our social media fans.
So how do you determine social media demographics?
The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the job yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to assist us to gauge the likes, dislikes and trends of our followers and fans.
Three hot new tools!
Here are three we like right out of the gate.
DemographicsPro – Formerly named KnowYourFollowers, this Twitter tool is most like many of the other demographic tools you might have been familiar with. It breaks down your followers into only the information you need, as per your request. You’re able to uncover info on country, state, gender, interests, others they follow, their employment and more. Everything is displayed both numerically and percentage-wise, enabling you to make the best use of the information to better target your followers. Some of the other areas you can look into include marital status, race, income and brand preferences.
Birdsong – A social intelligence tool, Birdsong delivers on-demand analysis and insight on what brands are talking about on their social media accounts such as Twitter, Facebook and others. Understanding how your competition is targeting their social media is very valuable information that can give you direction for your campaigns as well.
SoDash – SoDash is a versatile tool blending listening to social media, lead generation, customer service, brand management and competition monitoring into one useful suite of social media intelligence.
Making sure you have an understanding of the buzz surrounding you and your competitors is a first step in being able to benefit from your social media marketing.