Samsung’s smartphone business is thriving. The company ranks as the top-seller of smartphones to consumers around the world. But there’s one area where Samsung hasn’t climbed to the top: Selling their devices to businesses and their executives.
Targeting businesses
In a recent story, the Wall Street Journal wrote that if Samsung wants to continue its impressive growth, it will have to make inroads in the business world. The tech firm has already mastered the consumer world with its tablets and smartphones. Doing the same in the business world is Samsung’s next challenge, according to the Journal story.
Security issues
Part of the reason for Samsung’s struggles to break into the business world is in its security system for mobile devices, a system known as Knox. As the Wall Street Journal reports, the system has been hit with delays and programming bugs. This has irritated clients, including a big one, the U.S. Defense Department.
The future?
Samsung, though, has the ability to reach BlackBerry-level heights in the business community, the Journal says. BlackBerry, of course, had long dominated the business market thanks in part to its superior mobile security systems. BlackBerry today, though, has fallen on hard times. This leaves an opening for Samsung, if the company can improve its mobile security.