You’ve heard of cult movies. Cult bands, too. But did you ever hear of a business app that had its own cult following? Now you have, owing to a recent story by BloombergBusinessweek. The story highlights the remarkable popularity of Evernote, a five-year-old organization and note-taking app which has swiftly grown its own cult of ardent users. These users aren’t shy about praising the software to the uninitiated. And Evernote’s ceo isn’t boasting when he says he’d one day like his organization app to boast more than 1 billion followers.
Booming popularity
The BloombergBusinessweek story makes a persuading case that a real cult continues to grow around Evernote. This may seem odd; after all, Evernote is just an organizing app. It’s a very effective and helpful organizing app. But apps that don’t involve angry birds or farms don’t typically attract such devoted and vocal followers. But Evernote has, with its fans voluntarily promoting the program and recommending it to other people. Check out tech forums, and you’ll undoubtedly find posts from users praising this app.
Why the praise?
According to the BloombergBusinessweek story, Evernote presently has more than 50 million users worldwide. Plus the number of users remains on the rise. The story states that more than 100,000 new users sign up for Evernote daily. That’s impressive. And the BloombergBusinessweek interview quotes CEO Phil Libin as saying that his goal is to reach 1 billion users.
The secret
This popularity might seem unusual to people who still take notes on pen and paper. However, fans of Evernote say that new users become devotees quickly for one reason: Evernote makes sense of increasingly busy lives. It’s not easy to keep track of children’s softball practices, work meetings, lunch with friends, and family outings. Evernote, though, allows users to get this done quickly and easily, by using, basically, just three columns on a screen. The Evernote promise is a straightforward, but powerful, one: If you use this app, you’ll never inadvertently forget a phone call, meeting or anniversary again. Looking at it in this way, that goal of 1 billion users doesn’t seem so farfetched.