Tips for Keeping Track of Your Social Media Channels
Social media is a marvelous tool. It can enable you to reach many thousands of people with the click of a mouse. It could also be a tsunami of bad news in the event you fail to monitor your social channels on a daily basis. Ensuring that you are knowledgeable of the conversations happening about you and your brand online is or ought to be regular part of your online reputation management. This can have a very beneficial effect on both keeping a lid on potential problems in addition to boosting the chances for conversions. The issue always is how to do this without spending hours online. The good news is that it can be accomplished quickly and efficiently, as outlined by HubSpot.
How to keep track your social media conversations
- Use available tools like TweetDeck or HootSuite to monitor social media mentions of on several platforms. These are very easy to configure, and allow you to see at a glance a broad overview of what’s going on across your social channels.
- Since Google has recently chosen to end Google Reader and Google Alerts appears to be broken, marketers who have relied on these useful services have been left scrambling to find viable alternatives to get and read newsfeeds. A few you might consider are NewsBlur, AOL Reader and for mobile, Flipboard. For Google Alerts try TalkWalker or Social Mention.
- Make sure you take a look at blogs, social networks, videos, and your Facebook pages for questions or concerns. Answering and dealing with these at the beginning can help you avoid trouble and also bring about greater sales and conversions.
Monitoring your social media world doesn’t need to take hours or anything special other than diligence. The key is getting and staying organized, and making use of the tools out there to make this task less time-consuming. The benefits far outweigh the hassle!