It’s something to have several followers on your company’s Twitter account. But the goal is to get retweets, mentions and other benefits. If you are not getting these, exactly what is the point of having all those followers? Luckily for us, the Small Business Trends Web site recently ran an article providing clues as to how small businesses can get more from their Twitter followers.
Active Followers
According to Small Business Trends, business owners should try to learn as much as possible regarding their Twitter followers. They are able to do this by purchasing software that analyzes their followers, software such as KnowYourFollowers, BirdSong, SoDash and SalesForce Marketing Cloud.
What You’ll Learn
This software analyzes your Twitter followers to give you tons of valuable information: They can tell you where your followers live, where they work, what other Twitter accounts they follow and also how old they are. Knowing this information can help you create a Twitter account that more accurately addresses their wants and needs.
Why You Need To Know
You need to tailor you Twitter posts to the biggest possible segments of your followers. Social media analysis programs will help you do this. When you sharpen your message, you’ll dramatically increase your odds of inspiring your consumers to purchase your products and promote your business to their neighbors and friends.