Why Yelp Still Matters
You may very well be of the opinion that Yelp is now old school, and that it’s not relevant any longer. You would be wrong.
If you have a local business, Yelp is more important than ever before for the reputation and marketing of your business, and in case you don’t believe us, just ask your competition! We would like to present you with a load of reasons why your business should bother with Yelp. Hopefully it helps open your eyes regarding the opportunity that is still found on Yelp. Here goes!
A bunch of reasons to use Yelp
- 90 percent of Yelp users declare that positive reviews affect their buying choices, and most of those reviews are written ones.
- 93 percent of those who conduct research on review sites typically make purchases at the businesses they search.
- There is an $8,000 average increase in annual revenue for small businesses that use Yelp for their business.
- There is a $23,000 average increase in revenues for businesses that chose to advertise on Yelp.
- 77 percent of Yelp users report an improved concentration on customer service after using Yelp.
- Despite all this, 87 percent of small businesses have not yet embraced Yelp in a significant way.
- Reviewers that praise your “customer service”: are more likely to offer 5 star reviews.
- Each star earned results in a 5-9% jump in revenues earned.
- Yelp favors small businesses over large chains.
- Yelp’s new “Call to Action” button will bring customers straight from your Yelp page to your site where a transaction can happen.
Review sites like Yelp offer a enormous opportunity for small business. Because of so many consumers making the most of online reviews and basing their shopping and buying decisions so heavily on them, it would be wise to make the most of such an obvious outlet for positive feedback about your site. Not only that, the chance to promote, solidify, and engage about your brand is priceless.